PARIS. Nubwo hari ubwoba bwuko ubukungu bwifashe nabi, imyiyerekano yimyambarire ya Silmo iherutse kwerekana yari nziza.
Perezida wa Silmo, Amelie Morel, yavuze ko umubare w'abamurika n'abitabiriye - abashyitsi 27.000 - bari ku murongo wa mbere w'icyorezo. Hamwe na 50% by'imodoka zituruka hanze y'Ubufaransa, umubare munini w'abashyitsi baturutse muri Amerika no mu Burasirazuba bwo Hagati, batari bitabiriye iki gitaramo mbere yuko icyorezo gitangira, bagarutse ari benshi.
Morel yagize ati: "Byatunguranye rwose." Ati: "Iki ni gihamya ko inganda zacu zikeneye imurikagurisha kandi ni umwanya w'ingenzi ku nganda muri rusange."
Umuyobozi wa Marcolin EMEA, Antonio Jove yagize ati: "Twishimiye ko twagarutse muri Silmo hamwe n'abantu benshi." "Umwaka ushize inyandiko yari ikibasiwe na COVID-19 kandi ni byiza kubona abantu ubu… amaherezo basubira mu ngeso zabo. Meetings Inama za Live ni ingenzi cyane mu nganda zacu."
Inganda za optique zakoze neza mugice cya mbere cyumwaka, abamurika ibicuruzwa bagaragaza ubwoba bwuko ubukungu bwadindira. Christelle Barranger, Perezida wa EssilorLuxottica EMEA Wholesale, yagize ati: "Ntekereza ko iki kibazo kizaba hagati mu biganiro, ariko birashoboka ko Silmo atari ihuriro ry’ibiganiro kuko byari bishimishije icyo gihe." kuri bo ibyemezo byafashwe mu bwitonzi, [ariko] hari no kumva ko dufite icyizere ko tuzatsinda. ”
Moritz Krüger, washinze hamwe n’umuyobozi mukuru w’uruganda rukora ubuziranenge mu Budage Mykita, yagize ati: “Abahagarariye ibicuruzwa byacu bagize ibihe byiza kandi twumvise ko abakiriya ku isi banyuzwe cyane n’igurisha. Ibintu birashimishije cyane, bityo dushobora kongera kugurisha. ”
Umuyobozi mukuru w'itsinda rya Safilo, Angelo Trocchia, wagarutse nyuma yo kuva muri iki gitaramo umwaka ushize, yagize ati: "Uburayi uyu mwaka bwari bumeze nka Amerika ya Ruguru umwaka ushize, ku buryo habayeho gusubiranamo gukomeye." Ati: “Mu Burayi, dukora neza, ariko muri Amerika y'Amajyaruguru ibintu byose ni ibisanzwe, kuko umwaka ushize bariyongereye cyane. Isi yose imeze neza. ”
Yakomeje agira ati: "Nitegereza imbere, nzarushaho kwitonda… Ifaranga ritangiye kugaragara, kandi ndatekereza ko umwaka urangiye tuzareba uko abaguzi batangira kubyakira."
Indorerezi zivuga ko amasosiyete yimyenda yijisho afite imbaraga zikomeye murwego rwohejuru kandi rwinjira-urwego. Barranger yagize ati: "Biragaragara ko ibintu by'akataraboneka bigenda byiyongera, kandi uko amafaranga yo kwivuza agabanuka, itangwa ryo ku rwego rwo hejuru naryo ryiyongera vuba mu gihe gito."
Hagati aho, urwego rwo gutanga amasoko ruracyahari kandi biteganijwe ko ruzagira ingaruka ku biciro biri imbere. Barranger yagize ati: "Ifaranga ryiyongera mu bice bimwe na bimwe by'isi, bityo turasuzuma ingaruka izo ngaruka zizaba ndetse n'uburyo bwo kuyigabanya." Ati: “Turimo gukora ibishoboka byose kugira ngo ifaranga ridahungabana, kandi twiyubara cyane ku buryo dushobora kugira ingaruka ku biciro.” .
Krueger ati: "Nzi ko benshi mu bahatana bazamuye ibiciro byabo." Ati: "Ntabwo tugiye kuzamura ibiciro, byibuze ntabwo uyu mwaka. Tugomba kubona ibintu byose bizatera imbere aho. ”
Kwinjiza tekinoroji yo hasi-hejuru no hejuru-hejuru niyo nsanganyamatsiko nyamukuru yimurikagurisha ryiminsi ine, ryarangiye ku ya 26 Nzeri, rihinduka insanganyamatsiko yumwanya mushya wumudugudu. Umuyobozi mukuru akaba n'umuyobozi ushinzwe guhanga udushya muri Jaw Studio Lyon, Sebastian Brusse agira ati: "Turashaka kuba imodoka ifasha inganda z’amaso gukora impinduramatwara yonyine."
EssilorLuxottica - isosiyete imwe rukumbi yimyenda yijisho ikoresha ibirahure byubwenge mugihe yafatanije na Meta kumateka ya Ray-Ban - yashyize ahagaragara udushya twayo, umurongo wimyenda yijisho ryagenewe cyane cyane gukina uruhushya rutangwa na Oakley. Amakadiri yagenewe kwambarwa na terefone kandi afite amaboko yoroheje, mugihe lens ikoreshwa mugutezimbere itandukaniro rya ecran, harimo no kuri OLED yerekanwe, no kuyungurura urumuri rwubururu.
Barranger yagize ati: "Iyo utekereje ibirahuri byubwenge, abantu bavuga ko ari portal kuri metaverse y'ejo hazaza, ariko batangiye gukoreshwa mubirahure nk'imikino yo kuri videwo." Ati: “Ibyo bituma nshishikarira ibirahuri byubwenge: ejo bizahuzwa n'isi ya digitale.”
Isosiyete yo muri Suwede Skugga irerekana ibyo ivuga ko ihindura ikoranabuhanga ryibirahure byubwenge kuko modules zayo zishobora kwinjizwa mubirango byose. Alf Ericsson, Umuyobozi mukuru w’ibicuruzwa, yasobanuye ko intego yacu ari “kutubaka ikoranabuhanga rihuza igikoresho abantu batazakoresha.” Ati: “Mu myaka ibiri ishize, twabonye impinduka zikomeye mu bushake bwo kwakira [abakora amadarubindi y'amaso babonye ko] bitabaye ibyo amasosiyete akomeye y’ikoranabuhanga yiganje mu nganda z’amaso nk'uko bayoboraga inganda zikora amasaha.”
Nyuma yimyaka irindwi yiterambere, ikoranabuhanga ryiteguye kubyara rishobora gupima icyerekezo n’ibidukikije, hamwe n’inyungu zitandukanye zishobora kumanuka, uhereye ku kugereranya umukoresha guhura n’umwanda n’umucyo kugeza gutanga amakuru ndetse namakuru ya siporo. kimwe na ecosystem ifunguye kubategura porogaramu. Isosiyete yahawe igihembo cyiza cya Silmo d'Or mu cyiciro cya Technology Innovation / Connected Products.
Indorerezi zerekana ko inganda za optique zatinze kwinjira mu ikoranabuhanga, ahanini kubera ko inganda nyinshi zikiganjemo optique yigenga. Umuyobozi wungirije ushinzwe kwamamaza ku isi muri Dita, Cody Cho yagize ati: "Optics akenshi usanga ari ubucuruzi bw'imiryango kandi irashobora kwihanganira ikoranabuhanga." Ati: “Ku bijyanye n'ikoranabuhanga, ibirahuri biri inyuma y'imyaka itatu cyangwa ine.”
Ikibaya cya Silicon, Cho amaze imyaka akora amakuru mubice byisi ya Dita. Ati: "Dukoresha ikoranabuhanga ryinshi mu guhanura."
Kurugero, izindi myenda iremereye yerekanaga abashyitsi berekana kwerekana ubushobozi bwabo nkibikoresho byo koroshya gutumiza no kunoza imicungire y’ibarura, ibyo bikaba byari ikiganiro cyatanzwe n’umuyobozi wa Microsoft ushinzwe kwamamaza ibicuruzwa Otman Chiheb.
Nyuma yimyaka mike, ibishushanyo mbonera binini cyane nka Embra ya Dita - moderi ya mbere itagira bezelless ku bagore mu myaka 20 - iratangaje nkuko byatangajwe nuwashushanyije Louis Lee, ariko nyuma yimyaka mike nyuma yiganjemo imideli ifunze mu mwaka wa 2010, ikirango nacyo cyahindutse. Kuri acetate. amakadiri.
Cho yavuze ko iki kirango cyifashisha icyifuzo cy’imyenda y’amaso kandi kikaba cyagura amaduka ya interineti ku mihanda yo mu rwego rwo hejuru, nk'uko Cho yabitangaje, aho hafunguwe vuba aha kuri Rodeo Drive muri Beverly Hills na Brompton Road i Londres. Cho yavuze ko iyi sosiyete ifite intego yo gufungura andi maduka arindwi cyangwa umunani mu myaka mike iri imbere, yibasira imijyi nka Miami, Las Vegas, Mykonos, Shanghai, Dubai na Singapore.
Kongera gutekereza ku bicuruzwa gakondo ni ikiranga ibirango byinshi bya Marcolin nka Pucci na Zegna byashizweho n'ibirango byabo bishya.
Muri rusange, abakora ijisho babonye ko bakeneye cyane amakadiri manini, ameze nka kare, ibisobanuro binogeye ijisho, hamwe no kuva mu mwirabura ujya mu mwijima, byagiye bisubira inyuma mu myaka yashize.
Guhindura mumyanya yinzobere zimwe biragaragara. Shafiro, yagize ibibazo mu myaka yashize kubera gutakaza impushya nyinshi zinjiza amafaranga nka Dior, Gucci na Fendi, arimo aravugurura ibicuruzwa byayo. Iri tsinda rirashaka kongera imbaraga mu mwanya w’imyenda y’abagore hamwe n’urugero, Carolina Herrera, yasinyanye n’umwaka ushize, ndetse n’ibindi birango byubuzima nka Boss na Isabel Marant, ndetse no mu bicuruzwa byayo bwite Polaroid na Carrera. . . Trocchia yagize ati: "Muri iki gihe turimo gukwirakwiza ibintu byinshi cyane muri iki gihe," kuri ubu dukora neza, impushya nshya ziragenda neza, impushya z'umurage ziragenda neza, ibirango byacu bigenda neza…. "
Ibigo bimwe binini byateye imbere muburyo burambye. Safilo yerekanye amakadiri na lens byakozwe mu bikoresho bya shimi byongeye gukoreshwa mu burasirazuba bwa Eastman Renew, mu gihe Mykita yahinduye ibikoresho mu bice byose bya acetate kandi avuga ko ari we wabikoze mu murongo wose. konte hafi kimwe cya kabiri cyinshingano zabo, ntabwo yazamuye ibiciro.
Umukobwa wa Jamie Foxx avuga ko “yari amaze ibyumweru byinshi adasohoka mu bitaro” kandi ko “ejo yakinnye umukino wa pickleball.”
Abaguzi bafite ubuhanga barimo gusiga amavuta yo kwisiga 90 $ kugirango bashyigikire aya madolari 6 yo kurwanya amavuta yo mu bwoko bwa Jane Fonda.
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Igihe cyo kohereza: Gicurasi-18-2023